12/20/2023 0 Comments Adobe acquisition of workfrontThe key products of the Workfront include Fusion (an integration platform), Scenario Planner (a planning tool), and a strategy and planning platform known as Align. The acquisition of Workfront by Adobe is seen as a great deal since the company specializes in software and application programming interfaces that marketers employ to manage content, plan and track marketing campaigns, and, most importantly, execute workflows across teams. Workfront is an ideal fit for Adobe’s Experience Cloud Adobe’s Experience Cloud is used to manage customized analytics, advertising, marketing campaigns, content delivery, data, and client journeys. The company aims to integrate Workfront’s software with its Experience Cloud offering. Today, Adobe announced that it has signed a deal that it will acquire the marketing software company Workfront, for 1.5 billion.Īdobe sells cloud-based software for designers and creatives.
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